Nothing more disappointing to me than seeing a game I might enjoy... and then it's only available on PC on Epic Games store. Why can't it be available on Epic, Xbox game store and Steam? It's so annoying, like you have no choice but to use Epic... which I would literally do ANYTHING not to use.
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Downloading the games does not cost Epic anything. They paid a flat rate to make it free to download, regardless of how many people actually download it.
You signing into the store and claiming the free games provides user metrics that Epic can use to entice investors.