Its pretty clearly a “this doesnt make sense to do” article, even ending with “who would even want to buy it”

Good points but it isn't at all clear based on the headline, and there are other ways they could have phrased the headline. I've seen several pro-Freeland CBC headlines with articles that don't really back the headline up lately. I have a hypothesis that curating headlines may be a way higher up editors can apply the spin the even higher-ups tell them to while authors have more independence in the content of article. More people might read the headline than the article. To be clear, I don't know any of this is true, but my trust in mainstream news to do journalism versus PR is at an all-time low after the last year (e.g., US election, ethnic cleansing of Palestine)