It's the corporate doubling-down that you have to worry and look out for. As you say it's a revenue source for them. In fact, they spent over 100k (as stated by them in their own shows) for "Marketing" to get this screwdriver out there, for something that's a revenue source for them.

It has to be such a lucrative deal for them that they are pulling resources from other revenue to prop this up. Prepare for the slow enshittification of his tools. They order them from a manufacturer, parts will become cheaper, bulks will slowly have less quality control, and they'll "move on" to later versions that pocket them more cash. They really don't have to worry about their reputation as a "Tool manufacturer", they'll just pass the blame off onto another party while sweeping things under the rug and continuing on whistling like nothing happened.

I might need a !remind me on here in 10 years.