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I used to sell books at Borders (so far before MAGA crap) and you are 100% correct. Most men were reading books as well, but they really didn't gravitate to Ann Rice's vampire series, Twilight, or even most mystery books. Is was Sci Fi, fantasy, history, general knowledge sort of stuff.
The sheer volume of women buying romance novels was staggering, and I think speaks more to porn habits than anything. These women kept the store alive long enough for corporate to fuck up and bankrupt themselves.
Now that I think about it, there was a whole row of JUST Star Wars books. But because Disney erased so much of the Expanded Universe canon that they wrote, they all faded away. I don't even have one in my local Barnes and Noble. Not even a single novel, from what I saw. Everyone totally lost interest and Disney doesn't care to rekindle that spark.