Class members, estimated in the tens of millions, may receive up to $20 per Siri-enabled device, such as iPhones and Apple Watches.

The $95m is about nine hours of profit for Apple, whose net income was $93.74bn in its latest fiscal year.

That is not a lot for the violation of privacy and all the private discussions sent to third party advertisers.

Also, a settlement does not involve an admission of wrongdoing nor a judicial finding of liability. Therefore no action (most probably) will be done on Apple's side.