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Dell kills the XPS brand
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this post was submitted on 06 Jan 2025
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How is that "simplified"? Which one is better, Pro or Max?
Actual simplified naming would probably be names like "Basic", "Business", "Gaming", or numbers like what Intel does with Core 3/5/7/9.
It would be more simple to call some things basic, but it'll never happen for the same reason food and drinks places have started drifting away from calling things "small, medium, large" and towards the much more stupid "Regular, Large, Extra-Large". Starbucks goes even more pretentious with it.
You'd be more likely to have something extremely dumb like Premium (shit-tier), Premium Pro (midrange), Premium Ultra (actually premium).
Yeah, sadly everything has to sound fancy. Imo this is partially to blame on consumers, but I do wonder how much of it is basic psychology vs induced demand that could be reversed if a company would stick with sensible product names for a while.
Instead of basic they could also go with something like "essential" or "home" that maybe have slightly less negative associations.