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Dell kills the XPS brand
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this post was submitted on 06 Jan 2025
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Yeah, sadly everything has to sound fancy. Imo this is partially to blame on consumers, but I do wonder how much of it is basic psychology vs induced demand that could be reversed if a company would stick with sensible product names for a while.
Instead of basic they could also go with something like "essential" or "home" that maybe have slightly less negative associations.