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Not even OpenAI's $200/mo ChatGPT Pro plan can turn a profit
(www.theregister.com)
This is a most excellent place for technology news and articles.
The assumption is that they'll develop some kind of moat, but there are plenty of other AI models on offer or in development. It would also be useless capturing a market when the companies that would be their customers realize they're not making money on the AI themselves.