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YouTube tests blocking videos unless you disable ad blockers
(www.bleepingcomputer.com)
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I don't have premium but I have stumbled on a number of content creators (I'm sure one of them was TheSpiffingBrit among others) explaining the audience how they get significantly more money from people watching them in a youtube premium.
Edit: all in all of course everything you do "lines the pocket of inverstors" in a capital society...
Moving to a decentralised service like Lemmy didn't line anyone's pockets (well, except maybe the infrastructure provider, but that could be anyone!)