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I don't think so, his "X" idea has been around for a long time, he really thinks it's his next big idea. I'm sure people have raised all of these concerns with him, but I doubt he's listening. Tesla, SpaceX, etc. are ideas that he bought, this one is his baby. I don't think he's open to ideas or criticisms on it.
Speaking of SpaceX, makes me wonder why he doesn't just brand everything X, eg TwitterX. Keep the X theme but don't water down the brand. Then, if he hits the jackpot and becomes a multi-industry monopoly he can rebrand everything to just X.