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this post was submitted on 24 Jul 2023
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I can fathom no world where you'd want to trade away a multi billion dollar brand for a new brand you literally can't SEO. What, you think your brand is gonna be more impressive that the generic variable, and a part of the alphabet?
"Follow me on Twitter" becomes "follow me on X"? "You should tweet that" becomes "you should X that"? The little blue bird on every shop window, website, and business card becomes a stylized letter that, hopefully, doesn't look so threatening on the next iteration?
It's a textbook case of brand destruction. I almost regret never making a Twitter in the first place, just so I could quit today, or at any of the hundred days in the past year where it got inexplicably worse without reason.
"You should X-create" that
And a tweet becomes an "X-cretion"
X-crement
“Hey, check out this X video”
I should X that sounds like I should delete/close that. How apt.
Its a terrible rebrand that pretty much comes because of Elon's impulses, or in other words, for shits and giggles. Regardless of this hilarious trashing of such a powerful brand, I'll have fun calling tweets "xeets" for a good week.
“Hey bros wanna see me light $40 billion on fire?”
It must be so horrible working "with" him. You're trying to build something and every morning you must be frightened to see Elon hanging on a ladder because he thought it was so funny to draw dicks everywhere on the building, which would have you cancel everything you are working on.
I've worked in a founder led business and this is why I quit.
I'd spend forever working on a project to build a satellite site then suddenly we don't want that anymore - bin the recipes we want a full main site redbrand.
Bye.
Feel you, I've been working with this kind of person but he was pushed away a few weeks after my arrival. He still had time to make an impression though, his genius move was to tell each team that the others hated them, which had no effect because we talked to each others...
He's clearly laying the groundwork to sell it to Alphabet (Google's parent company). /s
Haha, I know the most appropriate iteration, a red background with the X in a white circle.
Perhaps with each corner of the X at a 90 degree angle clockwise? You know, to add style points.