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this post was submitted on 29 Aug 2023
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I don't think search engine or social media tech are side projects for Google and Twitter respectively. As much as Google may offer ads separately, Google wouldn't be what it is without their search engine, and without their social media, Twitter or Facebook would have nothing to deliver ads with.
If you are counting software, that's all the more reason to consider social media as tech. By your reasoning, Microsoft Office is not tech, it just uses tech for, well, office tools, Adobe Suite uses tech for art tools. But if software companies are tech, which I also believe, then companies whose core business is developing and maintaining an online platform are tech too.
Ultimately I see that there is a lot of grey area, but if we cut it solely to companies who make and sell tech for it alone, which is itself a very debatable rule, then we'd cut off a lot of companies which I believe to be tech.