First time I heard about Hola. Read an article about them. They claimed that:
Hola CEO, Avi Cohen, said: "Hola offers a valuable free service to its users, and our community agrees, consistently rating it higher than any other VPN service. The health of the Internet and the safety of its users are top priorities for Hola."
Avi Cohen is liar and scoundrel.
To be fair, a bubble is more of an economic thing and not necessarily tied to product/service features.
LLMs clearly have utility, but is it enough to turn them into a profitable business line?