I've done that too back when I lived in the city, with the bed boxes all the way up into the front of the car, interfering with my stick shift if I hit a bump or slammed on the brakes, and just generally being unsafe. My point isn't that it's impossible to buy things at IKEA without a giant truck, my point is if you own a giant truck, for work or because you DIY constantly or own a boat or RV...this is literally the exact situation it's built for. You CAN handle the situation other ways, but why would you if you already own a truck?
I hate giant fuck off oversized trucks as much as the next guy, and if this was sitting in someone's driveway as their only car, with nothing to haul, a clean bed, and you only see them take it to the grocery store... Then yeah let's all shit on them together. But everyone is so carried away with hate they're dunking on a guy doing one of the best use cases for this truck and actually being polite about it!
Gross, awful, terrible. Buuuuuut....
Hard to swallow pill: This will probably get tweaked and eventually be very successful. Most people do not like or know how to mess with settings on their phones. You, on this website, are probably an exception but deep inside you know that. How many friends and family members have you had to explain how to change something on their phones? How many have you noticed that NEED to change something on their phones but didn't even know it, much less think to ask? Now think of all the people whose phones you've never even seen.
Of course I'd love to see it go the way of touchscreens in cars where consumers reject it, but I just don't see it. Assuming they can get it to where it does the 5 or 10 tasks the average user would want to do, this will probably be the new norm moving foward. Don't believe me? Look at modern macs or windows and how many settings they hide.