In fact, the 10 bits per second are needed only in worst-case situations, and most of the time our environment changes at a much more leisurely pace."
Bruh some tech pro is going to read this and interpret this in a terrible fashion but then again humans already change our environment.
So the article is going with humans only think as fast because evolution determines this speed was sufficient. So if i was highly misguided individual wanting to up the average human speed we need to create an environment where there is a need to process data faster. Sounds like a horror cyber punk but in reality human progress is super fast now relative to 10k years ago. So the change may happen naturally.