They shouldn't. They're not apologizing for what they're doing, but are behaving like politicians, changing the rhetoric to try to get people to like what they're going to do anyway.

The thing is, they don't even have to lose all their developers. They just have to lose enough so that introductory gamedev classes start being taught in Godot, indie devs start seeing Godot as a viable option and employers start posting listings looking for Godot experience. Unity was the default engine for lower-budget games for years, and now that's gone.

Unity engaged not only in a massive attepted money grab but then tried to back it with some bad-faith action like quietly deleting user protections from its TOS.

We have seen the true face of the Unity company and it wants to prey on its clients. Also the timing (during an ongoing trend of enshittification) reminds us publicly-owned companies are not our friends. In fact, the are adversarial to their own employees and customers.

The company needs to show an immense amount of contrition (say firing its top officers) or it needs to wither to a quarter of its current value.

I'm reminded of a motivational poster at my first job. "Unhappy customers may not complain. They just won't come back."

Why should anybody trust their livelihood to this company now, knowing that the rug could get pulled out from under them at any moment? Building up good faith takes years, losing it only takes one day.

You know, companies could avoid situations like this if they just engaged directly with their fanbases more, proposing ideas and collecting feedback. This way, even if they decide to do the unpopular thing anyway because they have to for financial reasons or something, at least they're not springing a sudden surprise on their fans.

People really don't like negative surprises. They can usually handle plain old negative news though, especially if they got time to prepare for the idea first.

I think they sometimes try to use focus groups to collect feedback, but members of a focus group may exhibit unique behavior simply because they're in a focus group. It's not an actual representative sample of the public.

Yeah I can't imagine why I would start a project with Unity at this point. That's just asking to get screwed over later with no warning.

They were willing to fuck over some people and drive them completely out of business.

Which people? Developers. The very people that helped make Unity what it is. Unity wanted to completely crush their own developers. Some estimates put Unity's fees higher than 100% revenue in some scenarios.

Them back-tracking and saying "wow! we didn't expect this to be so hated!" shows that they either don't understand numbers (they do) or that they think their users are idiots.

So why would developers want to come back to them?

We’re here on lemmy and mastodon, but Reddit and twitter still have waaaay more users. Unities move has boosted the popularity of other (open source) alternatives, sure, and if I was a game dev I would transition, but most of the devs and studios are going to need a lot more incentive to abandon the tool they spend decades getting to know

you mean all the people who said they weren't coming back even after the obvious rollback of the policy aren't coming back? 😱

And they never should, the fact that they can push this outrageous policy in the first place just means that they can do it again in the near future

The takeaway is to never hire people from EA into decision making roles.

GOOD

Unity doesn’t deserve them back.

Of course they won't. They basically took a hammer to their reputation and completely smashed it to bits. All for that gacha game scratch that will also diminish as those developers move future projects to a new engine.

I think it's vital that the community now makes the effort to recreate what was made around Unity with the voluntary support material and everything that made it a reference of approachability, over with an open source alternative that may become definitive.

Going to Unreal Engine, even though it might look like the obvious move atm, might be near sighted, and unwise.

What's preventing this from happening again down the line with another big corporation? Monetary incentives always change.

Is it Godot? Maybe.

The community needs it's blender, and now may be the best opportunity to do it. It's a matter of organization and foresight. It's been proven to be doable.

Why would they? When you choose a platform to sink multiple years of effort into, you look for stability, for example the stability of not having a history of trying to rugpull their customers.

If they had just listened to the feedback, realized their mistake, even if it took a while, and then backpedaled to the current compromise, they probably wouldn't have hurt their business much. It was the disdain they showed for small developers, basically saying they weren't going to address issues like reinstallation and other things that would make a big difference to smaller projects. And then quietly altering their TOS, to make the small developers that made the platform able to exist, have to start paying even if the contract at the time protected them from the fees if they didn't upgrade.

This kind of disregard for the people who made your company what it is today, just to make some short term profit is exactly why Reddit, Twitter, and so many other tech companies are falling apart right now. It's just happening to such extremes that it's not just let's price gouge our customers and patrons, but let's actively commit fraud to squeeze out every possible dime from all but our biggest customers and throw them away. Fortunately, places like Lemmy and Mastodon are here to catch them. Hope they can make it.

For the best. Companies need to learn to tread carefully when dealing with customers, they can't be allowed to get off lightly for trying anti-consumer practices like this.

This shouldn't be news. It should be expected that when a company does something that shows it doesn't have its customers' best interests in mind, it's immediately and wholly abandoned. That is the only reaction that gives consumers a level playing field with corporations. If we show them we can forgive them, they'll purposefully use the forgiving nature against us.

Goes to show that destroying trust is quite easy, but earning trust is very hard.

If you destroy good will you're likely not going to get it back in any situation.

Good! Companies who let shitty people run it and let those people make shitty decisions should die. It's time for there to be some actual risk involved in being C-suite.

I had no idea John ricitiello was the CEO of unity. Holy shit that's bad. With his reputation I'm surprised anyone even used unity. Should have seen this coming a mile away. He wants to slurp money out of every conceivable orifice.

That guy fucking sucks.

Saw a bunch of idiots calling the smaller devs "not serious about making games" for switching engines.

If I was a developer, I wouldn't give them a second chance at this point.