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submitted 9 months ago by JRepin@lemmy.ml to c/technology@lemmy.ml

Audiences attending the SXSW premiere of "The Fall Guy," starring Ryan Gosling, were not happy about having to watch a sizzle reel before the movie that touted the promises of AI.

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[-] DestroyerOfWorlds@sh.itjust.works 121 points 9 months ago

AI has all the popularity of the spoiled vaping neighbor kid and his new drone.

[-] homesweethomeMrL@lemmy.world 17 points 9 months ago
[-] jaybone@lemmy.world 15 points 9 months ago

Deadass fam, no cap.

[-] Croquette@sh.itjust.works 8 points 9 months ago

It sucks that anything capitalism touches turn to shit.

It is a great tool when used properly. But everyone and their mother has an AI startup with prompt engineers, whatever the fuck that means.

It can be so much more than a fucking tech fad, but it is destined to be milked and pushed down our throats to make rich people richer until this cow dies and a new one come in the repeat the cycle.

I am mad that our shot at AI will only be a tool to fuck us over.

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[-] drmeanfeel@lemmy.world 8 points 9 months ago* (last edited 9 months ago)

Sadly it's still ragingly popular in the tech start up / tech bro / LinkedIn cringe world.

My job is, among other things, ML related...I try to warn them off of this rhetoric all the time but they can't stop being distracted by the shiny jingling keys.

[-] BreakDecks@lemmy.ml 13 points 9 months ago

I also work in ML, and it's really hard to convince people that generative AI is just a gimmick and does not have the same value as other kinds of models like classification models. Computers should do utilitarian things, not social things.

Using AI to automate simple tasks is the future. Using AI to automate complex human tasks that involve socialization should not be the future.

Even some non-generative graphics AI like GroundingDINO and SAM have excellent uses for graphic artists and photographers that don't betray the creative process or remove the human from the process of creation.

But once you get the AI to try to be original, or perform a social task, you're headed the wrong direction. This is all short term hype. In the long term, either the bubble pops, or we find ourselves locked in a prison with our monsterous creation.

[-] drmeanfeel@lemmy.world 8 points 9 months ago

As you say, responsible ML is an interpretable scalpel, not a black box hammer. These ocean boiling LLMs purporting to be a tool with universal generalism are such a categorical disaster--for ecology, for the health of the field, for public understanding.

It's hard to go to work and have these conversations over and over again, to be honest it's depressing, wearing me down. I suspect I'll say no one too many times to "putting AI in our product" (by which they mean destroying simple well designed navigation by putting everything behind a chatbot search etc) and be let go.

[-] Kindness@lemmy.ml 4 points 9 months ago

universal generalism

It’s hard to go to work and have these conversations over and over again

I had a conversation with one of my mates, who was convinced, "AI is creative in the same way humans are creative. Therefore AI is actual intelligence."

It was a struggle to try to explain how LLMs aren't creative at all, can't conceptualize understanding, and are unable to determine whether they know something or not. I think I used painting terms, and AI being unable to consistently categorize a new color without being re-trained. He disagreed. Full blown nutter with no more understanding of the tech than you can find on FB, but he's certain he knows best.

[-] drmeanfeel@lemmy.world 3 points 9 months ago

Unfortunate thing is your mate is on par with the working knowledge of big venture capital swilling CEOs, CTOs, not to mention the other departments trying to get in on that sweet sweet prompt "magic"

[-] homesweethomeMrL@lemmy.world 100 points 9 months ago

Carter's urge to "be an AI thinker" didn't go over well. "You know your business is going to be disrupted. You need to stop resisting and start learning," she said, her words drowned out by the crowd.

Stop resisting!!

[-] ech@lemm.ee 47 points 9 months ago
[-] floofloof@lemmy.ca 31 points 9 months ago

You don't like unemployment or being paid less so the billionaires can take more? Why are you so anti-progress?

[-] hangukdise@lemmy.ml 7 points 9 months ago

I thought you are our cattle!

[-] SoleInvictus@lemmy.world 5 points 9 months ago

Right now, many are! Fight back and retake our rightful place as people with rights above those of corporations.

[-] EvilLootbox@lemmy.world 50 points 9 months ago

Do you guys not have prompts?!

[-] anarchyrabbit@lemmy.world 18 points 9 months ago

I get this reference.

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[-] tiredofsametab@kbin.run 43 points 9 months ago

The fuck is a "sizzle reel". I mean, I get what it probably is from context, but who comes up with this shit

[-] GeneralEmergency@lemmy.world 25 points 9 months ago

I am generally confused as to how you've never heard the term before and are just assuming it's a new phrase.

[-] STOMPYI@lemmy.world 25 points 9 months ago

Da fug is a sizzle reel. Sounds like a term 1st graders came up with...

[-] MotoAsh@lemmy.world 51 points 9 months ago* (last edited 9 months ago)

Marketing and executive work shares many similarities with being in first grade. Flashy colors and stupid slogans go pretty far when the target has a child's brain.

[-] ky56@aussie.zone 5 points 9 months ago

I'm dying. 🤣

[-] Rodeo@lemmy.ca 5 points 9 months ago

The target being the executives who will approve the marketer's work.

[-] Sizzler@slrpnk.net 5 points 9 months ago* (last edited 9 months ago)

It's actually Sizzler Eel, it's my pet fish.

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[-] tiredofsametab@kbin.run 16 points 9 months ago

When and in which context would I have heard this?

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[-] firefly@neon.nightbulb.net 23 points 9 months ago

@JRepin@lemmy.ml

Elitists who make money from nothing or off the backs of others also invent catchy phrases to glorify and sanitize their worthless activities.

[-] anyhow2503@lemmy.world 17 points 9 months ago

https://en.m.wikipedia.org/wiki/Showreel

I've heard of it before and I don't work in advertising or video production. Why is everyone focusing on this term like these guys invented it?

[-] LesserAbe@lemmy.world 12 points 9 months ago

Super common in my industry, which is corporate events, not show biz

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[-] meyotch@slrpnk.net 5 points 9 months ago

Move over bacon. Now there’s something meatier!

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[-] owen@lemmy.ca 5 points 9 months ago

Yeah, reading that phrase already has me a bit pissed off. Gonna cooldown before watching the conference itself 😂

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[-] anachronist@midwest.social 29 points 9 months ago

More of a fart reel than a sizzle reel.

The basic message was "stop resisting" because AI is "inevitable." I think it's telling that this is the message the industry is going with.

[-] duncesplayed@lemmy.one 25 points 9 months ago

I was saying Boo-urns.

[-] Dasnap@lemmy.world 14 points 9 months ago

Reminds me of the Artifect reveal.

[-] huginn@feddit.it 11 points 9 months ago

I was there in person. From hype to disappointment so fast.

[-] Dasnap@lemmy.world 10 points 9 months ago

I'm almost jealous. Real Valve low-point with them tying it into their marketplace crap also. We didn't need another 'CS:GO Lotto' fiasco.

[-] arefx@lemmy.ml 3 points 9 months ago* (last edited 9 months ago)

At least valve probably won't make that same mistake again like various AAA developers that continually do things that hurt their games over and over again.

[-] Xerxos@lemmy.ml 14 points 9 months ago

AI is a tool that makes us X% more productive (X is still debatable and bound to change)

But instead of making our job X% easier or let us earn X% more, work X% less, corporations are hellbent to fire X% of the workforce because that makes the most money.

[-] autotldr@lemmings.world 5 points 9 months ago

This is the best summary I could come up with:


Video emerged on social media of the audience loudly booing a conference sizzle reel that featured several industry leaders speaking positively about AI.

The reel featured several speakers and panelists from previous events at the conference, including Peter Deng, vice president of consumer product at ChatGPT-creator OpenAI, and Sandy Carter, COO of Unstoppable Domains, among others.

She added that the audience showed "a high level of engagement and interest," and had voiced their "enthusiasm and support for positive developments" in the field of AI.

Variety noted that much of the audience was likely made up of professionals in the film industry, including actors and screenwriters who just months ago were on strike — and for whom AI was a major concern.

In resolving the strikes, the studios made several concessions on AI, agreeing to prohibit it from being used to rewrite original material for scripts, and requiring the consent of actors before reproducing their likenesses digitally.

Axel Springer, Business Insider's parent company, has a global deal to allow OpenAI to train its models on its media brands' reporting.


The original article contains 547 words, the summary contains 178 words. Saved 67%. I'm a bot and I'm open source!

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this post was submitted on 15 Mar 2024
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