Disco Elysium is fantastic

And it's a predictably huge shame that capitalists sent a wrecking ball through the studio

(And inexplicably getting rid of Scouse cuno, the fuckers)

-sigh- Ok I'll start another playthrough

Recuperation

I don't believe reclamation has a particular political definition, though leftist projects will often speak of reclaiming things from capitalist culture, which is "reverse recuperation" or what the Situationists called détournement.

You must not merely criticize, but offer a positive alternative. Capitalism has not coopted communism except it the most superficial sense (selling books, merchandise, and so on). It is all those works that bemoan capitalist conditions but offer no solution which are used to enforce capitalist realism.

You ever see a capitalist co-opt something after they get shot in the head?

Could try out Georgia's defense strategy maybe?

they turn it into a product or a consumption lifestyle

the college kids of yesteryear, who wore Che shirts and soviet hats, but were ultimately no threat to the system are a great example of this.