On Dec. 23, the bureau opened consultations on its greenwashing guidelines. Interested parties can submit feedback to the Competition Bureau by email until Feb. 28, 2025, and submissions will be posted publicly.

The Competition Act is a law designed to prevent anti-competitive practices like price-fixing, false marketing and other deceptions. The law was amended in June to specifically address greenwashing. There was swift and strong pushback from oil and gas industry players and some politicians.