What is the end game here?

Bold of you to assume Elon has one.

You don’t buy a company for their servers or employees

Clearly he didn't buy it for that either, since he chucked those out the window shortly after purchase. Pretty sure he spent billions of dollars to shitpost and create a safe space for nazis.

He realized pretty fast that he offered WAY too much money for Twitter. Like, we're0 seeing maybe 5x what it was really worth at the time. But, because he did everything out in public like the narcissist he is, he knew there was no way he was getting out of the sale in court.

So he got as much of the cash from banks and other investors as possible. An amount of debt that could ruin someone with even his net worth. Now he's driving their investment into to the ground so the banks will end up writing off most of the debt rather than asking for repayment. So far, it seems to be working.

Not only wacky but hideous? I mean if you are going to re-logo (forget that it be for idiotic reasons...) the least you could do is make the design look decent.... this?? 😂

He bought the company to bootstrap his idea of his "X" app which he envisions becoming something like WeChat for the world outside of China.

I think it's a terrible idea that's a solution in search of s problem. WeChat works in China because the government literally enforces it's usage. The rest of the world isn't interested in a one-stop-shop for anything and everything.

It's the problem of trying to be everything for everyone. You end up with mediocre or bad solutions for many problems instead of great solutions for a couple of problems. It works when there's no competition, see WeChat, but when there is competition that competition is going to beat you at their game because you're too busy playing a dozen others.

At this point it's foolish not to consider this as possibly the greatest tax writeoff in history. Elmo is setting himself up to never pay another dime in taxes the rest of his life. Not that he probably pays that much as it stands, but still.

which is present in the footer of every major website in the world

OMG, I just realize that the little blue bird will be replaced with an X everywhere. A generic looking, forgettable X.

I also realize that instead of saying "follow me on Twitter" or "I'm on Twitter," people will say "follow me on X" and "I'm on X," which sounds like you're talking about Ecstacy or Molly. Very 1990s club kid. (He's Gen X so I'm sure he's well aware of how this sounds.)

I am seldom a conspiracy theorist but I am really starting to think that he is deliberately trying to destroy Twitter, I mean X.

Just to say you often do buy a tech company for it's employees. But he fired most of them anyway so this move seem pretty on brand.

You don't buy a company for their [...] employees

You can do that, and companies like Google have been doing it for years. The difference is that those companies are small teams of engineers, working on niche applications, that the big company wants to incorporate into them.

This isn't a logo. It's a cry for help from a severely distressed mind.

W̸͖͆H̵̡̹̖͂̂̑̅Ǎ̷̲̩͔̿͜͠T̷̩̫͗'̶̺̩͖͚́̚Ś̴̭̺̼̳ ̶̼̱̗̓̄̾H̸̡̗̫̝͘A̵͍̥̔̾P̸͇͎̾́P̵̙̦̀́ͅE̸̢̧̹͐͝͠N̸̫̲͙̘͝I̵̳͍͇̼̾̋̀̕N̶͚͖̪̒̈́̈G̵͕̱̓̃

̷̛̰̣̠͛͊ ̸̳̼̹͂ ̸̳͕̳̔̈̉͝ ̸̛̲̋̄͘ ̴͎͐ ̸̝̃̽̚W̵͓̙̏̄̀̉Ḩ̶͚͍͗͠A̷̢̹̥͙͑͐͆T̷̫́̉̄̚'̸̧͍͌͆͜Ş̷̗͚̻̓̉͒͠ ̶̣̯̬͑̈́H̷̘͛̇̚A̷̭͗̓͘P̶̭̠̔͒͝P̵̱̯̲̓͌͘E̵̡̪̣͇̕͝N̵͓͊̇̿̋Ì̷̭̯̠͗̈́͠N̴̬̹̲͔͑̈͝G̵͎̖̥͇̀

He bought it to destroy it for his Saudi backers. Billionaires like Musk and the Saudis make more money with Republicans in charge. Twitter and Reddit were too good at educating voters that would keep Republicans out of power, and hold murderous Saudi princes accountable, so they had to be destroyed.

What is the end game here?

Musk: “Hey Everybody, look at me!”

And not even as a genericized term. (Google and Xerox HATE that they're used as verbs.)

"Tweet" is only ever used to describe posting to Twitter. It's a very unique position that's about as ideal as it gets for a company brand.

Genious.

He found the fastest way to burn 44B$, me reckons.

It’s not even enshittification. If it were that at least would be understandable through a capitalistic lens, a natural part of an investor-owned process. It’s the actions and thinking of a man-child with all the brilliance of a 40 watt bulb. No logic is to be had here.

xXshitifiicationXx

I wouldn't say stupid, just narcissistic control freak who can't stop touching it. That way it doesn't dismiss him outright. It's a matter of essentializing language - "someone is stupid" isn't so dangerous vs "someone does something stupid" lets you recognize the emperor has no clothes but can still be dangerous. Reality is more complex than "xyz is stupid/evil", and falling into those patterns of thought does a disservice to yourself.

I'm happy they kill themselves by this name change. Haha

I notice that the x.org website seems to be struggling a bit right now. Are they being hammered by people going to the wrong site?

According to another post, it's an X stolen from a font, and was apparently used in an old podcast. So he just took an X from a font that looked neat and said "good enough"

Between going back to X and the graphics on the redesign, it is pretty obvious he's stuck in the 90s. Twitter is his midlife crisis.