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RIP Twitter’s iconic bird logo
(www.theverge.com)
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this post was submitted on 24 Jul 2023
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This is so wacky it's astounding.
You don't buy a company for their servers or employees, those can be found elsewhere for the same price. You buy a company for its users and its brand. To throw away one of the most icon brands in the world, which is present in the footer of every major website in the world, is baffling.
What is the end game here?
Bold of you to assume Elon has one.
I'm sure he has an end-game.
It's everything up to that point where he's completely at a loss.
I think his endgame is just boosting his ego. He tried to get this X thing to stick since the PayPal days.
We are just watching the midlife crisis of a guy with way too much money showing that billionaires are not immune to terminally online brain rot.
Why does he need one? Maybe he just got really lucky.
Clearly he didn't buy it for that either, since he chucked those out the window shortly after purchase. Pretty sure he spent billions of dollars to shitpost and create a safe space for nazis.
He realized pretty fast that he offered WAY too much money for Twitter. Like, we're0 seeing maybe 5x what it was really worth at the time. But, because he did everything out in public like the narcissist he is, he knew there was no way he was getting out of the sale in court.
So he got as much of the cash from banks and other investors as possible. An amount of debt that could ruin someone with even his net worth. Now he's driving their investment into to the ground so the banks will end up writing off most of the debt rather than asking for repayment. So far, it seems to be working.
Maybe I'm financially illiterate, but I don't understand how that works. Like... if I take out a loan to buy a house and then deliberately burn down the house, that doesn't get me off the hook. If anything, I'll probably end up going to prison to boot. Why exactly would the banks just write off Musk's debt instead of going after him and his other assets in court?
Because laws are for poor people silly goose
Most of the money in the world economy is known as "Book Money." It exists only because an investor somewhere decided it did and invested based on that number. When a bank or investor stops thinking it's worth that much one of the things they can do is a Write Down. The money (which never really existed anyway) ceases to exist, the banks books (and possibly their rating as a lender) are affected, the investee should become considered a bad investment, and the money is deleted from the world. But there are no other real consequences unless the investor or investee destroys enough of their wealth that they become insolvent.
You bought your house with earned money. Real money. It can't just be erased in the same way because you played by the rules the whole time.
Wait, huh? So anyone can just print money by investing it? Or is it hypothetical money tied to the value of something?
Lenders are not as stupid as you think. 75% of Twitter's purchase price was paid by Musk himself or loans secured against his Tesla stock. None of that will be "written off".
The number I've seen it closer to 55% but, regardless, all the Tesla money was acquired exactly the same way and will be written off the same way too.
Tesla has positioned itself as a tech company instead of a car company, and if its investors decide one day that it's a car company it's value will drop 60 - 80% overnight. Of course the investors will never do that because 1) it will leave a lot of them in ruin and 2) the gigafactories for batteries are probably actually valued pretty accurately. But remember ever time Telsa talks about robots or super computers they're trying to make everyone forget that their valuation multiples should be closer to Ford than Apple.
Tesla owns a huge and successful charging network, and most EV makers in the US are switching to Tesla charging ports in order to take advantage of it. In the process, this will make the smaller charging networks (like EA) even more irrelevant.
If Ford happened to own all the gas stations in America, you'd have an idea of what Tesla is about to become. There's a good reason why Tesla stock is priced so high.
Ford used to own gas stations. They didn't totally leave the business until the 70's gas shortages, though they had been in decline since the 30s. History does tend to repeat itself, and there's nothing proprietary about electricity (there are adapters to go from one plug type to another). The US switch to using NACS has just started in the last couple months and will not be seen in most of the rest of the world, since Europe and much of Asia codified standards like CCS into law while Tesla was still trying to keep their tech private.
Smart money says Tesla will spin off the charging network (and solar stuff) into independent entities due to stagnate markets during the next recession and then devest entirely after their next major stock slump.
Ford never dominated the US market for gas stations like Tesla does for chargers. Even if Tesla never builds another charger outside the US, it can thrive by dominating the US market alone. And the experience of EA and others demonstrates that it's not so easy to set up a competing network.
Of course Tesla might spin off its charging business, but that won't worry investors. It just means that your Tesla share would turn into a share of TeslaCars plus a share if TeslaChargers.
I hope the cash he got from banks is backed by his stocks in Tesla. But what do I know, look what happened to Silicon Valley Bank. Banks aren't smarter in investing than the rest of us apparently.
Not only wacky but hideous? I mean if you are going to re-logo (forget that it be for idiotic reasons...) the least you could do is make the design look decent.... this?? 😂
Wth? This looked dated in the '90s.
Elon himself painted it using his old Windows 95 Paint software, what a masterpiece
What is it with the squished fonts everyone is switching to lately?
It's a new design trend
RIP
He bought the company to bootstrap his idea of his "X" app which he envisions becoming something like WeChat for the world outside of China.
I think it's a terrible idea that's a solution in search of s problem. WeChat works in China because the government literally enforces it's usage. The rest of the world isn't interested in a one-stop-shop for anything and everything.
It's the problem of trying to be everything for everyone. You end up with mediocre or bad solutions for many problems instead of great solutions for a couple of problems. It works when there's no competition, see WeChat, but when there is competition that competition is going to beat you at their game because you're too busy playing a dozen others.
It’s funny if that’s his endgame, since Meta is already closer to that achievement than he is, and their Twitter alternative exploded in popularity immediately thanks to Musk’s own incompetence.
I'm not entirely sure this is true. Look at the constant posts and commenting on how people hate to deal with the complication of additional apps / sites. It's a major negative of the fediverse, it's one reason I think Signal shot themselves in the foot getting rid of SMS. It's why people keep using Amazon or Netflix even as they get worse and worse and more expensive. Heck, I'm not even immune - I wish we had one fast and cheap way to transfer money rather than Zelle, Paypal, various bank schemes, venmo and on and on. I wish we had a universal shopping cart thing like Paypal checkout more widely adopted vs making ever more accounts and typing in all my details for a one time order from a different website (and this is one reason why people gravitate to Amazon vs individual sites).
I'm not saying I'd like an all in one app, but I can see it potentially being interesting to people if it simplified their lives. I don't think Musk and X are likely to be able to do it, but I don't actually think there's no interest.
In most nordic countries, we have a single payment app that's been codeveloped by the major banks. everyone has the app and it's automatically connected to your checking account. We also have easy direct bank-to-bank money transfers at every bank. Most online stores in Sweden also use Klarna which saves your credit card information for you across all sites.
I think it's one thing to be the one stop shop for a single category of goods, but when one company tries to to be in every pie, it crashes and burns. Look at how much of a mess AWS is, or how Google closes a service every few months, or how Facebook is a cluttered mess.
Low barrier to entry can be good, but you're just opening yourself to exponentially more competition by trying to be in every market.
There is a kindle ground that people want between an app for literally every small part of something and absolutely everything in a single app.
They don't want 100 different newspaper apps to read 100 different newspapers when they all work differently.
Twitter and Facebook serve different purposes and made sense to be separate.
At this point it's foolish not to consider this as possibly the greatest tax writeoff in history. Elmo is setting himself up to never pay another dime in taxes the rest of his life. Not that he probably pays that much as it stands, but still.
You can't defer losses like this forever. You can throw your money in a fire, but in the end that's not going to help you very much.
IANA tax attorney, and I've always had more time than losses, so I'll defer to your wisdom 😅 I also didn't claim he was smart …
But you won't save more tax with this that you lost money with it?
How would this ever make sense especially given that inflation is a thing?
OMG, I just realize that the little blue bird will be replaced with an X everywhere. A generic looking, forgettable X.
I also realize that instead of saying "follow me on Twitter" or "I'm on Twitter," people will say "follow me on X" and "I'm on X," which sounds like you're talking about Ecstacy or Molly. Very 1990s club kid. (He's Gen X so I'm sure he's well aware of how this sounds.)
I am seldom a conspiracy theorist but I am really starting to think that he is deliberately trying to destroy Twitter, I mean X.
I don't think so, his "X" idea has been around for a long time, he really thinks it's his next big idea. I'm sure people have raised all of these concerns with him, but I doubt he's listening. Tesla, SpaceX, etc. are ideas that he bought, this one is his baby. I don't think he's open to ideas or criticisms on it.
Speaking of SpaceX, makes me wonder why he doesn't just brand everything X, eg TwitterX. Keep the X theme but don't water down the brand. Then, if he hits the jackpot and becomes a multi-industry monopoly he can rebrand everything to just X.
maybe he's hoping that people accidentally mistaking the button for "close window" will drive up traffic
Just to say you often do buy a tech company for it's employees. But he fired most of them anyway so this move seem pretty on brand.
This isn't a logo. It's a cry for help from a severely distressed mind.
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You can do that, and companies like Google have been doing it for years. The difference is that those companies are small teams of engineers, working on niche applications, that the big company wants to incorporate into them.
He bought it to destroy it for his Saudi backers. Billionaires like Musk and the Saudis make more money with Republicans in charge. Twitter and Reddit were too good at educating voters that would keep Republicans out of power, and hold murderous Saudi princes accountable, so they had to be destroyed.
Would have been easier to shutter it as soon as he had control of it. This is legit his best effort.
I don't think that was his goal, but it was probably why the Saudis were so eager to loan him the funds to buy it. This reminds me of a time I was talking to a climate-denying friend who cited something about NY using "methane causes global warming" to push anti-small farm bills on the basis that they had cattle (or something, I can't remember exactly). The point being, sometimes it's not a grand orchestrated conspiracy (eg "global warming is fake") but rather malicious, opportunistic actors taking whatever advantages they can get. Billionaires don't cause recessions on purpose, but their wealth certainly does increase during them anyway because of how the system has evolved to optimize for wealth consolidation through the independent actions of the capitalist class, and they're not hurting enough to want to change it for the better.
Musk: “Hey Everybody, look at me!”
Yeah, man. People had various opinions on the quality of Twitter, but it couldn't be denied that it was a worldwide known brand.
My theory is that he's wanting it as a tax write off or something since he was trying to back out shortly after putting in an offer.
Always makes me wonder if he's destroying it for Russia or republicans or something