There needs to be services that directly connect farmers with consumers. The grocery store serves as a middleman that's honestly become rather useless given that many people use another middleman (Instacart, etc.) to actually get their groceries.
I'm open to building one and have a decent way of organizing logistics, but I have no idea how to reach out to farmers (who to reach out to, for what crops, and who is getting the most exploited by grocery stores).