As I said above, I'm also on lemmy.ca. That has a donation link with funds going solely to the admins at that instance.
But even if every penny went to Chairman Mao Ze Lemmy or whatever, it wouldn't matter to me because I wouldn't donate a penny. So again, no one's profiting off my use.
I moved here two years ago. My tactic for initial pronunciation lessons has been to ride the SkyTrain and adopt the pronunciations used for station announcements.
Based on that, it's "LOW-heed"