You can't really have effective copy protection on any disc that can be played in a basic CD player; they're just too simple.
So Sony's approach was to put an autorun installer for a 'music player' on the disk too. If installed, it attempted to lock your CD drive from being used by any other software and couldn't be easily uninstalled. And they pirated open-source software (yes, that's possible) to build it.
SMH My Head.
As a person in neither Georgia nor Georgia (nor the US at all), I agree that it seems like an easy mistake to make.
But for anyone in Georgia or a neighboring state, it seems like something that should be pretty well known. Especially if you work in marketing.
I'd normally expect these kinds of ads to be produced by the local party branch but this suggests that either the local Georgians don't know there's another Georgia, or the ads came straight out of the national HQ or Moscow.