They name by committee. So every corporation that is in the USB standards group will argue for whatever benefits them, with no consideration for consumers.
I fucking hate it. Buy a USB C cable and it's a crapshoot whether it's USB 2 with no power delivery, or poor quality with power delivery. Just trying to find a good quality USB 3 cable is difficult, with 3.1 or 3.2, x2 or not, shitty control chips, etc etc.
Damnit, I was going to post "yeah it's called Cunnington's Law" and see who fell for it.