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this post was submitted on 24 Jul 2023
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I'd take that with many grains of salt, brands and influencers aren't moving and neither are their followers
That's not terribly surprising, given that both of those groups rely most heavily on network effects: the very point of such accounts requires being where their audience is, especially brands. Those kinds of accounts will move en masse only when most everyone else has already done so
They're not going to go to mastodon, but there have already been a pretty big exodus to Threads. I have a feeling that's going to be the thing - twitter is going to die slowly mostly in favor of Threads, meanwhile Mastodon and the fediverse will probably continue being a minor player for a while.
It's been stated that Meta intends to federate Threads with Mastodon eventually, so either will ultimately be viable.
I have zero faith that will happen. I don't think they anticipated how well threads would be adopted and that saying they'd federate was just a hedge.
I bet they'll pull a https://en.wikipedia.org/wiki/Embrace,_extend,_and_extinguish