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In unsurprising news, Reddit prepares IPO
(www.businessinsider.com)
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You gave it backwards. As a public company, if they can make money doing that but choose not to, they can be sued by the shareholders.
I don't think there's any problems with doing it, as long as they aren't claiming otherwise.
If they lie about it it becomes fraud.
Edit: And what are they going to do once asked on a public earnings call? Lie?
Edit: Falsely posting stuff might also open up a can of worms around the site no longer being protected by being user generated content?