Whenever someone sends me an important message and I don't read/respond in time, they call to get my attention so I can do so. My ex used to get mad at me for "ignoring" her for 2h or more and would call. I was just busy doing whatever and ignoring the phone as usual.
I hate that. Also in a business setting. By definition a message (be it text, email, whatever) is not urgent. They might be important and of course you shouldn't leave them unread for days, but for urgency there's calls.
Whenever someone sends me an important message and I don't read/respond in time, they call to get my attention so I can do so. My ex used to get mad at me for "ignoring" her for 2h or more and would call. I was just busy doing whatever and ignoring the phone as usual.
I hate that. Also in a business setting. By definition a message (be it text, email, whatever) is not urgent. They might be important and of course you shouldn't leave them unread for days, but for urgency there's calls.
I always perceive an IM as high but not immediate importance, an email as "get to it when you can", and phone call as immediate.
The older people I work with tend to call for email level things.