We live in a vast digital spectacle, but we don't participate in the spectacle -- we consume it. Since nothing is real anymore, since our entire reality only exists through digital media, and since we have absolutely no agency, why not vote for a shit-poster for president? It's fun as hell to watch him troll all those tedious snobs in DC. Fuck those guys.

Then enough people voted for him that something incredible happened. He won. That wasn't supposed to happen! For once, something changed, and everyone who voted for him was a part of that change.

Actually accomplishing something is fucking intoxicating. It's so easy to get hooked on that heady feeling of mattering at all for once in our pathetic, powerless, alienated existences as cogs in a giant wasteful plastic machine. We spend months, then years, then decades drifting without meaning, working jobs we hate, taking our kids to shitty day cares we can barely afford, waiting 19 month to see a doctor about that new weird lump, and so on.

For these people, reality has never been so real. They're actually in it now, doing things. They've chosen a new content-creator-in-chief, and they want his content to take over the whole spectacle.