When family/friends asks you how you are doing but don't listen to the answer that really sucks. Or they hear what they expect and make a comment that clearly means they weren't listening. Personally I found that too much of small talk is someone saying or asking something with no intention of listening. Maybe they think they are being polite or some social obligations to talk but I hate it. If I ask "How you doing?" "How's work?" I'm going to listen to your answer. If I make a comment about the weather and you comment back I will listen.