In my opinion as an engineer, methods like the VDI2206, VDI2221 or ISO9000 have done irreparable damage to human creativity. Yes, those methods work to generate profitable products, but by methodizing the creative process you have essentially created an echo chamber of ideas. Even if creativity is strongly encouraged by those methods in the early stages of development, the reality often looks different. A new idea brings new risks, a proven idea often brings calculable profits.
In addition to that, thanks to the chinese, product life cycles have gotten incredibly short, meaning, that to generate a constant revenue stream, a new product must have finished development while the previous one hasn't even reached it's peak potential. As a consequence, new products have only marginal improvements because there is no time for R&D to discover bigger progressive technologies between generations. Furthermore the the previous generation is usually sold along side the next one, therefore a new product can not be so advanced as to make the previous one completely obsolete.

If you really want to see this with your own eyes, get a bunch of old cassette players from the 90s from different manufacturers. If you take them apart you can easily see how different the approaches where to solve similar problems back in the day.