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Apple Intelligence is for the Stupid Ones
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Just marketing nonsense. There are three ways to present AI features:
A generational improvement on things that have been available for 20+ years. This is not sexy and does not make for good advertising. For example: grammar checking, natural-speech processing (Siri), automatic photo tagging/sorting.
A new type of usage that nobody cares about because they've lived without it just fine up to now.
Straight-up lie to people about what it can do, using just enough weasel words to keep yourself out of jail.