Nothing more disappointing to me than seeing a game I might enjoy... and then it's only available on PC on Epic Games store. Why can't it be available on Epic, Xbox game store and Steam? It's so annoying, like you have no choice but to use Epic... which I would literally do ANYTHING not to use.
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I'm keeping the model simple by equating publisher with developer. Basically, you've got the consumer, the store, and the supplier. That some (most) developer studios go through a publisher for funding is a business practice that's actually unrelated to Steam. Especially because they allow indie content.