360
Insiders say cutting-edge graphics are too costly for AAA games
(www.tomshardware.com)
This is a most excellent place for technology news and articles.
That's because games require some engagement/ investment. Even if avatar has a mid plot you can still turn your brain off and enjoy the spectacle. But you're not going to put mental effort into learning a boss with shitty mechanics to "save the land" you barely care about.