I think they just don't know. People are oversaturated and oversaturated and overloaded, and suffering for scraps, nobody has time, mental space or money to be choosy. Researching companies, suspiciously doesn't show results. Finding that information isn't easy, by design. It might be released, on the same day something else happens. But mostly people aren't watching the news to the depth required to soak that stuff in, and don't have the extra energy to soak anything in. Everything sent into our hands and eyes as news is controlled by a few with vested inrests. It would be lovely if there was a place that collected atrocities and kept them fresh. Who stopped buying nestle after all the horrible things they've done. I can bet you have supported a company with your dollar, that's responsible for huge atrocities, it's almost impossible to avoid. Look at the stuff happening in the Congo atm, all the top brands, committing atrocities for new phones to be built. How much have we heard about all of that? There's so much. Where do you start. Funny story, I watched resident evil with my kid, just recently, and it was terrifying for whole new reasons. A top company who owns everything, goes into weapon manufacturing and creating advanced bio weapons, accidentally releases it, then doubles down continuously, shutting thousands in to die, and firing into crouds to cover up what it did. And that doesn't seem far fetched, any more. All for the ever expansion of money, something that has a finite amount set. Literally the only way to achieve ever expansion is to commit atrocities, there's a point where you take too much and the only option is atrocities to make more. And that's capitalism, baby!!

Certainly many people do, though. It depends on the individual.

It's when they become loud mouth attention seekers like Musk that people begin to care. But if everyone claiming to boycott Musk products actually boycotted all the companies that have done terrible things (and way worse than musk), they'd suddenly have nothing to buy.