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Insiders say cutting-edge graphics are too costly for AAA games
(www.tomshardware.com)
This is a most excellent place for technology news and articles.
9 times out of 10, I won't see your brand new AAA title for several years after release. While there are occasional exceptions, I don't really buy at launch. Your cutting edge graphics mean nothing to me without story, characters, and writing. If you invest in looks without substance, I will never waste my time with you.