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[-] cmgvd3lw@discuss.tchncs.de 24 points 3 days ago

A bit out of the loop, what is the use of these Bots according to them?

[-] themurphy@lemmy.ml 68 points 3 days ago

Influencers are making an extreme amount of money, and Meta doesn't get a bite of that specific cake.

Now they make their own influencers to funnel that money away from the people and into the company instead.

If they succeed with making popular AI bots, they can control user buying behaviour and political views like no other. Because you are much more likely to follow a "person" you trust than an ad. (the reason why influencers are a success to begin with.)

[-] Alphane_Moon@lemmy.world 13 points 3 days ago

I didn't think of it in this way, but it does sound very convincing.

Meta would love to essentially make fake virtual influencers to get all their money and have more control.

[-] sunzu2@thebrainbin.org 5 points 3 days ago

Because you are much more likely to follow a "person" you trust than an ad

Pedons really got to do better on this. Socially starved losers needing their parasocial relationships and then they wonder why they are poor.

[-] dgriffith@aussie.zone 45 points 3 days ago* (last edited 3 days ago)

Well you see, engagement is down, and the whole "sponsored content" thing is in a death spiral due to AI slop. So Meta has decided to cut out the middleman and generate their own AI slop, because surely their version of personalised AI slop will solve the whole engagement problem and keep line always going up, because if it's one thing users love, it's an endless torrent of AI slop.

[-] echodot@feddit.uk 7 points 3 days ago* (last edited 3 days ago)

That will be why Nick Clegg has ducked out. He may have been a useless politician but at least he knows when to run away, which is better than some of them.

[-] chaosCruiser@futurology.today 18 points 3 days ago* (last edited 3 days ago)

It’s for driving engagement. Basically, meta wants to make sure their platforms look appealing to the companies that use them for advertising purposes. More eyeballs, more ads, more money.

[-] sunzu2@thebrainbin.org 4 points 3 days ago

Yeah but this model requires stupid boomers to engage with clearly fake bullshit

Ohh wait....

[-] chaosCruiser@futurology.today 3 points 3 days ago

Yeah well... What can I say. Meta knows their users.

[-] phubarr@lemmy.world 2 points 3 days ago
[-] phubarr@lemmy.world 3 points 3 days ago

The companies doing the advertising are totally fine with it because it creates fake peer pressure and gives potential customers a fear of missing out on what's trending. Astroturfing is fine as long as it serves the will of the wealthy.

[-] chaosCruiser@futurology.today 2 points 2 days ago

And if that works out, you could also use the same method to shape the political atmosphere on the platform. Who knows, you might also disarm the next arab spring before the first demonstrations even happens.

I’m pretty sure governments are very interested in seeing the results you get from using LLM bots like this.

[-] phubarr@lemmy.world 2 points 2 days ago

I think you're completely right. Information warfare is something new to a lot of people. I've been following a very credible, insightful teacher about this topic on YouTube, by the name of Ryan McBeth. I highly suggest everyone checks out his channel. He's retired US infantry, but a current intelligence analyst and content creator who is VERY good at what he does. He's taught me a lot about misinformation and disinformation, how it's used, how to spot it, and how to fight it, and showing example of how governments and businesses are using it. Truly someone worth your ear.

[-] Sunshine@lemmy.ca 6 points 3 days ago

It boosts the usage statistics to show to the shareholders.

[-] WamGams@lemmy.ca 4 points 3 days ago

I don't think we know the full extent.

[-] Ulrich@feddit.org 2 points 3 days ago

Don't worry, we all are.

this post was submitted on 05 Jan 2025
425 points (94.2% liked)

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