I like the fact that the article had to refer to the non-Musk site as XSM instead of its full name of 'X Social Media' because it would just make the article too confusing to use the proper name.

That perfectly illustrates the point.

I suppose it also means that if XSM lose the case because X is too generic, anyone can then set up a rival social media company also called X.

They can probably use the same logo too as it's just Unicode.

I really want X.org to get some massive compensation for Elon's theft of their logo.

That lawsuit simply says : "acquire me, acquire me, O Holy Musk, acquire me..."

With Musk's fetish for all things "X", now may be the time to start squatting trademarks.

This is the best summary I could come up with:

It was bound to happen eventually: a company has filed a lawsuit in federal court against Elon Musk’s X Corp. over its renaming of Twitter (via Reuters).

The company in question is X Social Media LLC, an ad agency from Florida that alleges X Corp. is guilty of violating Florida common law because of “unfair competition and trademark and service mark infringement,” as well as the state’s Deceptive and Unfair Trade Practices Act.

X Social Media (hereafter referred to as XSM to make this article easier to write) writes in the complaint that it has used its registered trademark, “X SOCIALMEDIA,” continuously since 2016.

XSM claims it has “already suffered loss in revenue that correlates with X Corp.’s rebrand and use of the mark ‘X.’”

It’s unclear how strong X Social Media’s case will ultimately be.

Law professor Alexandra Roberts told The Verge earlier this year that the “crowded field” of “X” trademarks could make it hard for any individual X-branded service to enforce a claim against another — whether that’s Musk’s X or a company like X Social Media.

The original article contains 177 words, the summary contains 178 words. Saved -1%. I'm a bot and I'm open source!

Sorry who is suing who now?

Technically they are not exactly on the same field which could allow using similar trademarks. But on the other hand in this case X's use of X could be reasonably argued to be very confusing for customers and therefore violating X's trademark.

Downvote Musk spam.

The billionaire doesn’t need your help ensuring him and his businesses stay in the headlines every day. Don’t be a useful idiot.

This is what comes to mind every time someone refers to the Dead Bird Website as "X".

Does this joke never end?

ex-X formerly Twitter.

The article says it is "an ad agency".

Makes me curious: why are they calling themselves "Social Media"?