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submitted 9 months ago by MicroWave@lemmy.world to c/news@lemmy.world

Although the spectacle of influencers flaunting their affluence has long been a staple of social media, there are signs that audiences are growing tired of it. Experts say “influencer fatigue” is wearing on young people who crave authenticity as inflation rises and achieving a stable livelihood becomes increasingly difficult.

...

According to data from a YPulse study shared with Yahoo News, 45% of people between the ages of 13 and 22 say influencers just don’t have the same power that they used to. About 53% said they were more likely to trust recommendations from regular people online whom they don’t know rather than creators with large followings.

Influencer marketing once offered an alternative to typical celebrity marketing. Celebrities appeal to us as salespeople because of the psychological phenomenon known as the halo effect. If someone is talented or beautiful, we assume they are highly qualified in other ways as well, which boosts sales. Influencers, who are powerful but not conventionally famous, offered a more relatable and accessible alternative. They’re far enough removed from celebrities that we can relate to them — until we can’t.

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[-] snooggums@midwest.social 212 points 9 months ago

Influencer = self employed advertiser. Being a fan of an influencer is like being a fan of the insurance gecko.

[-] foggy@lemmy.world 62 points 9 months ago

I mean... he's pretty cool?

[-] snooggums@midwest.social 47 points 9 months ago

Keep your gecko and Flo fanfic to yourself!

[-] Arbiter@lemmy.world 35 points 9 months ago

No, let the man cook. I wanna see where this goes.

[-] Lifecoach5000@lemmy.world 36 points 9 months ago

If this starts getting too steamy, I must let you know that I am in Texas and over 18, in case anyone needs to verify my age for adult content.

[-] Steve@startrek.website 19 points 9 months ago

Please upload your government issued ID to proceed.

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[-] Gork@lemm.ee 14 points 9 months ago

I wouldn't be surprised if a Rule 34 erotica exists starring the Geico Gecko and Flo.

[-] snooggums@midwest.social 14 points 9 months ago

Without checking or ever seeing it before, I am confident saying that it must exist.

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[-] homesweethomeMrL@lemmy.world 16 points 9 months ago

Not “Influencer” - “Huckster”

[-] KoboldCoterie@pawb.social 11 points 9 months ago

You leave Martin out of this.

[-] snooggums@midwest.social 12 points 9 months ago
[-] SnotFlickerman@lemmy.blahaj.zone 8 points 9 months ago

Well they should know, they're a fan, obviously.

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[-] tacosanonymous@lemm.ee 90 points 9 months ago

So the kids need a more realistic representation of adulthood?

My time as a homeowner who barely scrapes by is here.

[-] isthingoneventhis@lemmy.world 24 points 9 months ago

We'll go full circle back to the days of yore when home improvement HGTV wasn't also bundled with an irl soap opera.

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[-] Powerpoint@lemmy.ca 17 points 9 months ago

You already lost them by saying home owner. That's not realistic

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[-] Zozano@lemy.lol 9 points 9 months ago* (last edited 9 months ago)

Realistic

Homeowner

Choose one.

[-] octopus_ink@lemmy.ml 79 points 9 months ago

Well us old people were already tired of them when they first showed up. shakes cane

[-] AngryCommieKender@lemmy.world 16 points 9 months ago

I distinctly remember a show called Lifestyles of The Rich and Famous, though I couldn't tell you what celebs were featured. Then MTV had Cribs in the '90s. Influencers are basically just the modern version of those shows, aren't they?

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[-] JovialSodium@lemmy.sdf.org 60 points 9 months ago* (last edited 9 months ago)

Some unsolicited advice

  • Don't trust anyone trying to make a living off of selling you anything, even something less tangible like a lifestyle.
  • If you have extra income after living expenses, set a little aside for personal enjoyment and save/invest the rest. The future is uncertain.
  • If you want to travel to far flung destinations and have the means to do so, consider skipping the resort experience. You'll spend much less especially in developing countries and have a more authentic (relatively speaking), and rewarding experience.

Edit: Formatting.

[-] ininewcrow@lemmy.ca 36 points 9 months ago

In the 70s and 80s, if a fast talking guy with sunglasses and slicked back hair and in a checkered suit wanted to talk to you about the latest greatest thing .... you knew they were selling something shitty.

Today we call those people influencers.

They were a trend back then, they're a trend now and will die out when the next trend starts ..... probably brain implanted advertising inside your dreams or something like that.

It's something that every generations grown up with ....

Some babe's talking real loud
Talking all about the new crowd
Try and tell me of an old dream
A new version of the old scene

  • Ragdoll ... by Aerosmith ... in 1987
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[-] FiniteBanjo@lemmy.today 59 points 9 months ago

That's because the algorithm has grown recursive and shoves the same mainstream shit down everybody's throat on repeat. Cake is cool but imagine never being allowed to eat anything other than cake.

[-] fine_sandy_bottom@discuss.tchncs.de 15 points 9 months ago

Yeah but imagine admiring someone that needs a team of people to make it look like they made a cake.

[-] theherk@lemmy.world 8 points 9 months ago
[-] faceula@lemmy.world 8 points 9 months ago

No no no, you said cake first.

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[-] davemeech@lemmy.ca 53 points 9 months ago

Probably an old man yelling at cloud sentiment, but I hated them from the very beginning.

[-] Potatos_are_not_friends@lemmy.world 12 points 9 months ago

I'm definitely an old man. And i remember when YouTube influencers started being a thing.

To this day, I have no idea what the hell a Mr Beast is or any of these famous YouTubers are. And most of them either fade away or get propped up by some bad news.

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[-] Viking_Hippie@lemmy.world 40 points 9 months ago

If someone is talented or beautiful, we assume they are highly qualified in other ways as well

With apologies for sounding like a cranky old man 30 years too early: in my day, we didn't call thinking that "the halo effect". We called it being a gullible dumbass.

[-] sigmaklimgrindset@sopuli.xyz 38 points 9 months ago* (last edited 9 months ago)

The "Halo Effect" has been a known psychological phenomenon since 1907 researched by uh...Wells and someone else who I can't remember.

I don't want to rain on your cranky old man parade, but unless you're 100+ years old I don't think it was ever just "being a gullible dumbass", it's very much a known societal bias that has been leveraged by the advertising industry. Don't think you're immune to it just because you think you're "above it".

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[-] EatATaco@lemm.ee 26 points 9 months ago* (last edited 9 months ago)

We called it being a gullible dumbass.

The reality is that you're almost certainly guilty of it. It's human nature and to be so confident that everyone else is dumb and falls for it, and that it doesn't bias your thoughts, is nothing but straight up arrogance.

I can almost guarantee that every person who upvoted your post, and you included, are probably more prone to it than average precisely because you think you are immune, so you don't bother to consider checking your own bias.

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[-] aniki@lemm.ee 36 points 9 months ago

Branding is important, but brands need to be relatable to resonate with Gen Z.

Peak Capital Brain Rot.

[-] ScruffyDucky@lemmy.world 34 points 9 months ago* (last edited 9 months ago)

I remember when these kind of people use to be called attention whores on the internet but I guess you can't use that term when you're shilling products

#BringBackAttentionWhores so we can go back to attention whores fatique

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[-] twig@lemmy.dbzer0.com 33 points 9 months ago

This just means the next wave of influencers are going to appear to be "regular people." There's no such thing as neutrality or authenticity on communications platforms that exist to sell advertising space.

[-] Num10ck@lemmy.world 14 points 9 months ago

im expecting ai generated mass customized ads made exactly for what triggers you, with the kinds of people you want to see/be in the places you want to be in/with the background audio as you like/using the lingo that works on you.. it will be horribly wonderful and nobody can share the experiences. and when that fails to work anymore?

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[-] TheControlled@lemmy.world 32 points 9 months ago

Oh please cow-fucking-god let this be true

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[-] AgentGrimstone@lemmy.world 30 points 9 months ago

I never trusted what any influencer was selling. An ad disguised as a reddit post was way more effective on me.

[-] ObsidianZed@lemmy.world 26 points 9 months ago

Sorry if I'm unable to muster up any sympathy.

Also the phrase 'getting tired of fatigue' tickles me.

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[-] dangblingus@lemmy.dbzer0.com 17 points 9 months ago

Why would anyone buy something because someone who openly admits to being paid to promote the thing told you to buy it?

[-] Crikeste@lemm.ee 10 points 9 months ago

Are you implying advertising doesn’t work? Because, regardless of whether you like it or not, advertising does work.

A person on a TV is doing the same thing as a person on YouTube or TikTok, and I bet you’ve bought something because it was advertised to you on TV. Does that make mean you’re just as susceptible to it as younger people? Yes.

Older people love to look down on younger people, but you were the model that showed this works and got us to this point.

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[-] ryan213@lemmy.ca 15 points 9 months ago

I just follow them for bikini pics, man.

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[-] RattlerSix@lemmy.world 13 points 9 months ago

I don't understand the idea of subjecting yourself to them long enough to get tired of them

[-] ctkatz@lemmy.ml 12 points 9 months ago

what the fuck is an "influencer" anyway?

maybe it's because I have always thought for myself, but when I hear influencer I think in my head "online attention w. hor. e. whose 15 minutes ended 15 hours ago".

if kids are not paying attention to narcissistic craving it and thinking for themselves as a side benefit it can only be a good thing.

[-] brygphilomena@lemmy.world 21 points 9 months ago

Say it. Say whore. You are allowed to.

Stop censoring yourself so other people can more easily appeal to advertisers. I fucking hate that so many people censor themselves so someone else can make more money.

[-] BottleOfAlkahest@lemmy.world 9 points 9 months ago* (last edited 9 months ago)

Theyre on lemmy.ml and they likely can't say it on their instance without it being autocensored. I also don't agree with a lot of .ml stances but I don't think they're selling advertising space over there, has that changed recently?

Edit: I'm bad at spelling

[-] otp@sh.itjust.works 14 points 9 months ago

Lmao...sounds like they should create an account on a different instance.

[-] unreasonabro@lemmy.world 10 points 9 months ago

i was tired of it the first time i heard of it

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this post was submitted on 16 Mar 2024
458 points (97.3% liked)

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