Luckily duck is good enough-ish.

Hovering over a checkmark will display a message that explains “Google’s signals suggest that this business is the business that it says it is,” which is determined by things like

I guess this due diligence cost time and money. And doing this due diligence for every ad customer might affect their bottom line.

The playbook as I understand it is that they offer a community improvement for free at first to get you hooked and then once everyone is entirely reliant upon it that's when they do the rug pull.

So there is a good chance that Google search will improve for the next 6 to 18 months while they are doing this just know that this is a temporary reprieve from the enshittification solely to prime the engine for the enshittification to get massively worse.