allows the agency to seek civil penalties against those who knowingly violate it.
I hate that wording. Ignorance of the law isn't a defense, unless you're a corporation, apparently.
It also looks like this doesn't address the practice of offering incentive for actual purchasers to leave positive reviews.
It's like that story about the family that moved to Russia and said "We didn't think it would be so hard to live in Russia when we didn't speak Russian!"